STR-ONG By Jaymee Ong

 
 

CLIENT: Stro-ong By Jaymee Ong

PROJECT: BRANDING IDENTITY & WEBSITE

  • Logo design

  • Sub-logo design

  • Imagery selection

  • Font selection

  • Colour palette

  • Visual identity guide

  • Business card

  • Flyers

  • Website www.str-ong.com

Jaymee Ong’s (Personal Trainer) branding identity was built on the keywords: strong, personalised, unisex. 

Jaymee was seeking a strong and clean look to appeal to both the female and male demographics. With personal training her main focus, Jaymee's aim is to help people achieve their fitness goals with a personalised approach. 

The logo, a fun play on words, was designed to emphasise the ‘ONG’ which also features as her surname. The clean and minimalistic styling of the logo combined with solid teal and a black colour palette is the perfect match for this ‘str-ong’ brand personality. 

The website’s main focus is to easily identify her services with an simple booking procedure. A booking system was integrated into the site to manage bookings, scheduling, reminders and payments, giving Jaymee more time to focus on her clients.

 
 
Natalie Williams